Coopers Stout Revival
One of Coopers Brewery’s oldest beers, Coopers Best Extra Stout, is enjoying a resurgence among Australian consumers with sales at their highest level in almost half a century. In calendar year 2019, 3.4 million litres of Coopers Best Extra Stout were sold, 10% above the 2018 figure (3.1 million litres), and on par with a previous peak sales volume in 1975. Coopers Managing Director, Dr Tim Cooper, said Stout has been in constant production since 1879 and was one of the company’s mainstay products during the last century, along with Sparkling Ale. “During the 1950s, we would sell over four million litres of Stout a year,” he said. “However, demand for Stout declined after 1975 with sales dipping to below two million litres in the early 1990s. “From the mid-1990s, sales remained at approximately 2 million litres a year until 2007, after which sales have been gradually increasing, with strong growth in the last three years.” Dr Cooper said the revival in Stout came at a time when t...